Economic Times - Chennai

`Expect Over 100 Product Unveilings, 24 Launches at the Mega Auto Show

Date: 16/01/2018 | Edition: Chennai | Page: 5 | Source: Bureau | Clip size (cm): W: 20 H: 11

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Extracted Text data: `Expect Over 100 Product Unveilings, 24 Launches at the Mega Auto Show' Event to also see new tech, including those associated with EVs, says SIAM chief Mumbai: Auto enthusiasts can ge-ar up for more than 100 product un-veilings and around 24 product launches at this year's Auto Expo, even though some major manufac-turers have decided to give the edi-tion a miss. The biennial auto show being held in Greater Noida in Delhi NCR will also see new technologies be-ing showcased. including those as-sociated with electric vehicles, etc, chairman of the Society of Indian Automobile Manufacturers (SI-AM) trade fair group, Arun Mal-hotra said at a press meet in Mum-bai on Monday. "On February 7 and 8. there is a preview of more than 100 pro-ducts," added Malhotra. The mega auto showcasing event will be held from February 9 to 14. ET had reported on Monday that among the top brands that are regu-lar at the exhibition, companies such as Volkswagen, Ford, Nissan and Fiat Chrysler, have decided to skip this year's edition along with Indian two-wheeler companies like Bajaj Auto and Royal Enfield which were also absent in the last edition. However, SIAM attributed the ab-sence to "disruptions taking place in the Indian auto market," and sa-id that 24 launches this year is a hu-ge ' increase from last edition's number that did not exceed 2-3. "India, right now, is going thro-TH I NKSTOCK ugh a huge disruption in its auto market." Sugato Sen, deputy gene-ral manager at SIAM said. "With the BS-IV to BS-VI transition in two years and the EV (electric vehicle) plan etc, companies are not really bringing in new conventional vehi-cles anymore," Sen said. This is true, Sen added, especially for companies that only have a cou-ple of brands in their portfolio, ma-king it more difficult to justify the-ir participation in the expo. According to the ET report, Volks-wagen had said that the decision to not participate had stemmed from the "global review of its event and show strategy that entails major commitments by way of time and planning," while Nissan Motor In-dia cited a conscious decision to ma-ke use of "innovative platforms and channels" to reach out to the ir target customers as the reason. The steep real estate cost in terms of stall rentals were also seen as a deterrent. However, Sen said that the rate of putting up a stall has not changed since the past editions.